Growth Fuel
Marketing that lands on a system built to convert it.
Gemfield runs marketing for businesses on a Gemfield growth system — in that order, on purpose. Ads, campaigns, and content create demand; the system captures it, follows up, and shows you the results in Deskii. If your foundation isn't ready for traffic, we'll tell you before you spend a dollar.
Find out if your system is ready for trafficWhy we won't sell you ads first
- Paid traffic into a site that doesn't convert is the most expensive mistake in local marketing.
- Without follow-up automation, up to half of hard-won leads go cold before anyone replies.
- Without tracking, you can't tell which dollar worked — so the budget keeps flowing to guesses.
- That's why Growth Fuel requires a live growth system: capture, follow-up, and tracking first.
The channels, and how each one reports.
Google Ads & Local Services Ads
Search campaigns and LSA built around the jobs you actually want, with negative-keyword discipline and call tracking.
Calls, booked jobs, cost per lead — reported in Deskii.
Meta & Instagram advertising
Offer-led campaigns with creative built for your market, feeding your capture and follow-up system.
Leads, cost per lead, downstream bookings — reported in Deskii.
Retargeting
Stay in front of the visitors who didn't convert — the cheapest demand you'll ever buy back.
Return visits and recovered conversions — reported in Deskii.
Email & SMS campaigns
Reactivation, promotions, and seasonal pushes to the list you already own.
Replies, bookings, and revenue per send — reported in Deskii.
Social content & management
A consistent, credible presence — planned, produced, and posted for you.
Presence, engagement, and assisted conversions — reported in Deskii.
Offer & seasonal landing pages
Purpose-built pages for campaigns and peak season, wired into the same capture system.
Conversion rate per campaign — reported in Deskii.
How fees work
- Flat monthly management fee per channel or bundle — published in your proposal, scoped in your audit.
- Your ad spend is yours: budgets go directly to Google and Meta in accounts you own.
- No percentage-of-spend fees. Our fee doesn't grow just because your budget does.
- Month-to-month, like everything else at Gemfield.
Eligibility
Growth Fuel is available as an add-on from the Growth plan up, and included at Strategic. It is not offered standalone or with Website-Only builds — without capture, follow-up, and tracking, ads underperform and you'd be right to blame us.
Fair questions.
Can't I just hire you for ads and skip the system?
No — and that's us protecting your money, not upselling you. Ads into a weak site with no follow-up waste most of their budget. Start with the Free Growth Audit; if your existing setup is genuinely ready for traffic, we'll say so.
Who owns the ad accounts?
You do. Campaigns run in your Google and Meta accounts, with your billing, in your name. If you ever leave, the accounts, the data, and the learning stay with you.
What budgets do you work with?
Most local service campaigns start in the $1,000–$5,000/month range of ad spend, set by your market and goals. We'll recommend a number in the audit — and we'd rather you start smaller and scale on evidence than overcommit on day one.