For restaurants, bars and taphouses
A site that loads fast, a menu that is never out of date, and bookings that arrive while you are on the floor. Live in a week.
October 2026 only
Sign up for Front Door by 31 October and we include the integrated menu and booking control panel at no extra cost. It is normally part of our $497 Foundation plan. You get it at $197 a month.
Menu control. Change prices, add specials, mark items sold out. Live in under a minute, from a phone.
Advanced booking. Online reservations with confirmations, instead of phone, text and email requests only.
What actually goes wrong
01
You 86 the halibut at seven and the website still sells it at nine. From Foundation up you change the menu yourself, in under a minute, from your phone.
02
Every call during a rush is a table nobody is looking after. Bookings, allergens, parking and opening hours should not need a person.
03
A $60 order through an aggregator can leave you $42. The same order through your own site leaves you $58. Scale includes ordering you own.
04
Trivia Tuesday, live music Friday, the new tap list. It lives in a Facebook post that is gone in three days and never shows up in a search.
The plans
$197/mo
Includes the menu and booking control panel when you sign by 31 October.
Be found, be correct
$497/mo
Run your own floor and menu
$997/mo
Fill the tables
From $1,497/mo
Own the guest and the order
From $3,500 a month
Scoped per group. The price is a starting point, not a list price.
For groups and multiple locations. One panel across every venue, gift cards and loyalty, a catering and private events pipeline with deposits taken online, waitlist with SMS paging, custom integrations, and menu engineering reports built from your POS data showing what actually makes money.
Priority build queue and direct access to the team that builds it.
$197 a month
Who it is forA single location with no website, or one nobody has touched in three years.
One page that loads fast on a phone, with your menu, your hours, your address and a tap to call button. We set up and correct your Google listing so the hours on Google, Maps and your site all finally agree. Built so AI assistants can read your menu and answer questions about you.
Booking is kept simple: a phone number, a text line and an email address, all in one place, with every request landing in a booking inbox you can see. Send us menu changes and we make them, one update a month included.
Sign in October and you get more. The integrated menu and booking control panel is included at no extra cost for anyone who signs Front Door by 31 October. Run your own menu and take real bookings from day one, at the Front Door price.
$497 a month
Who it is forAnyone whose menu changes more than once a month, and anyone who takes reservations. Which is almost everyone.
Everything above, plus a real site: menu by category, events, private dining, about, contact. And the three things that turn a website into a tool you open during prep.
The menu control panel. Change a price, add a special, mark something sold out. Live in under a minute, from your phone.
The table selector. A top-down plan of your room. A guest picks where they would like to sit, and your host sees the same plan to manage walk-ins and holds.
The booking manager. Every request in one list, with a button to mark it confirmed, seated or done. Enough to stop tracking bookings on a notepad by the register.
Plus an events calendar, a monthly report, and unlimited changes to everything else by email.
$997 a month
Who it is forA busy room where the phone ringing is a cost, not a benefit.
Everything above, plus the systems that work while you are on the floor.
Live booking. Real availability, not a request. Confirmation, a reminder the day before, and a waitlist when you are full.
The chat assistant. Answers hours, parking, allergens, whether you take walk-ins, what is on tap. Takes a booking when nobody is at the desk.
Missed call text back. Every call you could not answer during service gets a text within seconds.
The review engine. A review request after a visit, with your Google link ready to send.
Listings maintained across Google, Yelp, TripAdvisor and the directories.
A new page or post every month, and the full control panel: bookings, conversations, reviews and reports in one board.
from $1,497 a month
Who it is forAnyone paying more than about a thousand a month in delivery commission, or running a room big enough that seating is a job.
Everything above, plus the two things that change the economics.
Online ordering you own. Pickup orders through your own site and your own payment account. You pay card processing, roughly 3 percent, instead of an aggregator commission of 15 to 30. On $8,000 a month of orders moved across, that is around $1,200 a month back in your pocket.
Your POS, connected. Or a new one, built. We connect to the till you already run where it has a way in, and we tell you which yours is before you sign. If it cannot connect, or you have had enough of it, we build you one: order entry, menu in step with the website, card payments and reporting.
Guest database and campaigns. Who came, how often, what they ordered. Birthday and win-back messages, and an email when the new tap list drops.
Landing pages for events and promotions, call tracking, and a quarterly review.
Boundaries
We are not a delivery app and we will not get you on one. We do not run your social media. We do not answer your phone. We do not write your menu or tell you what to charge.
We build the systems and we keep them working. What goes on the plate is yours.
Front Door and Foundation, one week from signing. Growth, two. Scale, four. Strategic, six. Most of the site is built before you ever see the proposal, which is why the lower plans land so quickly.
No. The menu panel is the only thing you will touch, and it is built for a phone during prep, not a desk. Everything else runs itself or comes to you by email.
We claim it if it is unclaimed, correct it if it is wrong, and keep it matching the site. On most restaurants we take on, the hours are wrong in at least three places.
Month to month, both directions. Nothing gets rebuilt when you move.
You do. Domain, content, photos, guest data, and the build itself after six paid months.
Tell us what you run and we will check it, free, before you commit to anything. Square, Toast, Clover, Lightspeed and most systems built in the last decade have a documented way to connect. Some older tills do not, and a few need their vendor's approval first. You get a straight answer at the start: yes, yes with a delay, or no.
We build you one, included at Scale and Strategic. Order entry, menu in step with the website, card payments and reporting.
Yes. Sign Front Door by 31 October 2026 and the integrated menu and booking control panel is written into your agreement at no extra cost. It stays with your plan after October. Sign in November and it is part of Foundation.
Most restaurants should start at Front Door. It goes live in a week, and during October the integrated menu and booking control panel comes with it at no extra cost. If delivery commission is already your biggest line, skip ahead to Scale.