Websites and booking systems for restaurants
Your website should fill tables, not just exist.
Gemfield builds and runs the site, the menu you change from your phone, and the booking system that takes reservations while you are on the floor. Live in a week.
- Live in a week
- Month-to-month
- Your own control panel
- You own everything
The problem
Most restaurant websites are built to exist. Not to fill tables.
A lot of them look fine at first glance. Then the menu is three specials out of date, the hours disagree with Google, and the only way to book is a phone that rings through service. They do not take bookings. They do not answer the questions guests actually ask. They do not bring anyone back. Gemfield fixes that by building the website and the systems around it.
- 01A menu that is always out of date
- 02Hours that disagree with Google
- 03No way to book but the phone
- 04Calls missed during service
- 05Nothing that brings a guest back
- 06Events nobody can find
- 07A third of every delivery order gone
The Gemfield system
We build the system around the website.
- 01. Website — Fast on a phone, with your menu, your hours, your address and one obvious way to book. Built so AI assistants can read your menu and answer questions about you.
- 02. Visibility — SEO · AEO · GEO — Google, Maps, Yelp and the directories set up, corrected, and kept matching the site. On most restaurants we take on, the hours are wrong in at least three places.
- 03. Bookings — Live availability rather than a request, a top-down plan of your room so guests pick where they sit, and a waitlist when you are full.
- 04. Follow-Up — Missed call text back within seconds, a reminder the day before, and win-back messages for guests who have not been in for a while.
- 05. Reviews & Trust — A review request after a visit with your Google link ready to send, so your reputation grows without anyone chasing it.
- 06. The control panel — Change a price, add a special, mark something sold out, see tonight's bookings. Built for a phone during prep, not a desk in an office.
- 07. Ordering & POS — Pickup orders through your own site and your own payment account, connected to the till you already run — or a new one, built.
A better website is only the foundation. Gemfield connects the pieces around it so guests can find you, book without calling, get an answer when nobody is at the desk, and come back — in that order, because that is the order that works.
Powered by Deskii
Your restaurant should not be run from a notepad by the register.
Deskii is the control panel behind every Gemfield build. Bookings, the menu, conversations, reviews and reports on one board — open on the phone in your apron, not a laptop in the office.
- Menu — Change a price, add a special, mark something sold out. Live in under a minute.
- Bookings — Every request in one list, with a button to mark it confirmed, seated or done.
- Table plan — The same top-down plan of your room the guest sees, for managing walk-ins and holds.
- Conversations — What the chat assistant answered, what it booked, and what it handed to you.
- Reviews — Requests sent, reviews landed, and what guests are actually saying.
- Reports — A real monthly report: what was done, what changed, what we recommend next.
Deskii — the client command center every Gemfield engagement runs on
The offer
We include the website when we run the systems around it.
Instead of a large upfront website fee and a shrug afterwards, we build your site as part of a monthly plan. Front Door and Foundation go live a week from signing — most of the site is built before you ever see the proposal.
Book a callWho we help
Restaurants, bars and taphouses. That is the whole list.
Gemfield builds for rooms that live or die on whether guests can find you, book you, and come back. We do one industry, which is why the plans already know what a 86 is and why the phone ringing at seven is a problem.
Full-service restaurants
A menu by category you control, real reservations with a table selector, and private dining enquiries that do not go to a personal inbox.
Bars & taphouses
A tap list that changes as fast as the kegs do, an events page search can actually find, and a way to tell your list when something new lands.
Fast casual & counter service
Pickup ordering through your own site and your own payment account, so a $60 order leaves you $58 instead of $42.
Cafés & bakeries
Hours that finally agree across Google, Maps and the site, daily specials you post from your phone, and catering enquiries in one list.
Groups & multiple locations
One panel across every venue, gift cards and loyalty, and menu engineering reports built from your POS data showing what actually makes money.
Another kind of room?
If you serve food or drink to people in a room you run, the system fits. Tell us what you run on the call.
How it works
Simple process. Serious infrastructure.
- 1/5
Call
A short call: what you run, what breaks during service, and what your POS is. We check your till before you commit to anything, free.
- 2/5
Plan
We pick the tier that matches the problem and scope the build around your room, your menu and how you actually take bookings.
- 3/5
Build
Website, menu panel, booking system, control panel and your Google listing — most of it built before you ever see the proposal.
- 4/5
Launch
We go live and verify the whole path: bookings arrive, the menu saves from your phone, reminders fire, and the hours match everywhere.
- 5/5
Improve
The system compounds: listings maintained, reviews growing, events posted, and new modules as you add ordering or more rooms.
Plans & pricing
Four tiers. Pick the one that matches the problem.
Every plan is month-to-month and the website build is included. Real prices, published. We know that is rare.
Front Door
October offer$197/month
Includes the menu and booking control panel when you sign by 31 October.
A single location with no website, or one nobody has touched in three years.
- One fast page: menu, hours, tap to call
- Google listing set up and corrected
- Phone, text and email booking in one inbox
Foundation
Most chosen$497/month
Anyone whose menu changes more than once a month, and anyone who takes reservations.
- The menu control panel — change it from your phone
- The table selector and the booking manager
- Full site, events calendar, unlimited changes
Growth
$997/month
A busy room where the phone ringing is a cost, not a benefit.
- Live availability, reminders and a waitlist
- Chat assistant and missed call text back
- Review engine and the full control panel
Scale
From$1,497/month
Anyone paying more than about a thousand a month in delivery commission.
- Online ordering you own — you keep the margin
- Your POS connected, or a new one built
- Guest database, campaigns and landing pages
Running a group, or more than one room?
From $3,500
Strategic covers groups and multiple locations: one panel across every venue, gift cards and loyalty, a catering pipeline with deposits taken online, and menu engineering reports built from your POS data. Scoped per group — the price is a starting point, not a list price.
Compare full plansSelective, on purpose
This is for restaurants where a working website, real bookings and a menu you control can reasonably create more than it costs. We do not take on every room, and we will tell you honestly if we are not the right fit.
The ownership pledge
You own everything. Leave anytime.
If you have been burned by a marketing contract before, this section is for you.
- Your domain
- Registered to you, controlled by you — always.
- Your content
- Menu, photos, reviews and pages are yours from day one.
- Your guest data
- Bookings, contacts and order history export with you, in full.
- Your accounts
- Google, Yelp, analytics and payment accounts live in your name.
All plans are month-to-month. No long-term contracts, no auto-renewal traps, no hostage-taking. Free-build websites work like this, stated plainly: the build becomes fully yours after six paid months on any plan — or buy it out anytime before that. Either way, if you leave, we hand over the keys and wish you well.
Why Gemfield
Built by operators, not template sellers.
Gemfield is built for owners who want more than a website that looks good. We think in systems: how a guest finds you, what they see, how they book, what happens when nobody answers, how the menu stays true, and how any of it gets back to you.
- We build one industry, so the plans already know what a 86 is.
- We tell you whether your POS can connect before you sign, free.
- We use AI where it helps, not where it makes the experience generic.
- The menu panel is the only software you will touch, and it is built for a phone during prep.
- We do not run your social, answer your phone, or write your menu.
Founder, Gemfield Consulting
“Every enquiry lands on my desk, and I review your site and your listings myself before our call.”
San Francisco · Serving restaurants across the United States
Want to know what your current website is costing you?
Send us your website and we will show you the highest-leverage fixes we would make first — the menu, the listings, the booking path, and what delivery commission is taking. Useful whether you hire us or not.
A short call. No prep needed on your end.